LinkedIn; are you making the most of it?
In the world of social media it is clear that LinkedIn is the primary business-to-business connecting platform. Many insurance professionals have a LinkedIn account, but very few understand the benefits and what can be achieved by the improved use of it. Cold calling is a thing of the past. LinkedIn is now the no.1 method for generating warm leads that will turn into business – but only if you know how.
Time - Registration and lunch, 12:30pm, lecture 1pm-2pm
Speaker - Nigel Cliffe, Value exchange
Learning objectives
By the end of this event, the delegates will be able to identify:
- How LinkedIn works – what’s the point?
- Five top tips for improved use of LinkedIn
- The three key take-aways to improve LinkedIn performance.
Speaker Biography
Nigel Cliffe is a marketing technologist, helping companies drive improved performance from their marketing budgets. As an early adopter of social media and an experienced practitioner on LinkedIn, Nigel created Value Exchange, a strategic consultancy helping companies generate warm leads by nurturing the features that LinkedIn offers.
CII Accredited
This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.
1 hour's CPD can be claimed for this event if relevant to your learning and development needs.
It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.