How the language we use influences client behaviour

In this IIL financial planning webinar, Carla Brown talks about how the language we use with our clients can create deeper, more meaningful relationships with them and connect on an emotional level. This in turn leads to more loyal clients who will become your sales team and ultimately generate more referrals.

People don’t buy what you 'do', they buy your 'why'. They buy into what you believe. They buy into your intentions; how you do things differently and the value you are giving them. They trust you. They buy into your integrity, credibility and reliability. But if clients don’t understand your 'why' then they won’t buy into your services.

The big question is how do you find your 'why'? How do you find that laser-like focus, that clear mission or that compelling goal? Having that clear sense of purpose will light your torch and you won’t be able to stop it shining through in everything you do.

Finding your 'why' will allow you to set those ambitious goals that will excite you and will give you courage to take risks. It will challenge you; it will inspire you and it will keep you motivated.

In this dynamic session, attendees will discover ways to find your 'why', why this is so important, and how you can communicate this effectively to clients using the right language and make us more relatable and attract the right fit clients.

Learning objectives:

• Understanding your own 'why'
• Communicating this effectively to clients
• Understanding how the language you use can connect with clients on a deeper emotional level and inspire them to take actions

You will be sent a confirmation email shortly after booking. If you have not received this within one hour, please contact Patricia Pedraza (020 7397 3911).

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