CPD WEBINAR: Social Selling and Virtual Networking

LEARNING OBJECTIVES

Understand the importance of networking in the business world

• Understand the change in dynamic between buyer and seller and the implications for sales prospecting
• Understand how to set yourself up on LinkedIn, and best practices for getting started
• Understand where to use social media and when to step outside and develop a more direct relationship
• Best practice tips and advice for the effective use of social media (specifically LinkedIn) for networking and new business acquisition

CONTENT AND LEARNING

• The importance of networking and some best practice tips
• Building your own network map – a simple structure to prioritise your actions
• The challenges of the virtual world
• The importance of social selling – the ‘age of the customer’ and meeting the buyer in his world
• Starting out – building a network and credibility
• Your personal brand
• Joining social conversations
• Social selling for prospecting
• Social selling for nurturing relationships
• When to use it and when to ‘step outside